Monday, April 5, 2010

Maruthi's Milestone:


startin in mid-january 1982 running for partnership with main auto makers like daihatsu,nissan and mistubishi maruthi finally got a call from suzuki motor corporation for venturing into partnership with SMc after diahatsu fiasco.mr.shino nakanishi who was a young overseas executive in overseas marketing department currently the MD and CEO of indian market finally ended up with talks in manufacturing an 800cc car.Havin faith and keepin politicians at bay maruthi rolled out first 192 cars in 1983 with only MRF tyres and exide battries contribution to the 800cc vehicle manufactured which was a mere 2.76% share of indian parts. with going past many years maruthi took 11 years to produce a million cars.finally it ended up with a milestone of acheiving a million car make out on 23rd march 2010 in a year.maruthi helped suzuki get to the top 10 amongst major international car manufactures and also to nineth spot among car majors in the world!with todays market facing a lot of competition in the indian base ,major auto makers rolling out thier small cars like toyota,honda,ford,nissan,volkswogen in the indian segment maruthi would be aiming to high in the market.With maruthi stlye of management havin a co-management -one japanese manager and indian manager in every division and also having a special R&D facilitesto come up in india a new design for cars for indian roads will make maruthi dominance in indian auto industry.Even TATA s NANO revolution in auto industry after maruthi 800 revolution in 1983 made a huge impact in the india.with now the bharath IV norms to be upgraded in each cars rolling out from april 1 in 13 cities maruthi 800 could not meet up the standards of the fuel stage,planning to stop the sales of 800 in 13 cities will be a bit bite for maruthi ltd.